When you want to guide someone to keep reading, they should feel that you’re having an intimate conversation with them, not talking to a crowd. This technique also helps ensure you only write to one person. Activate the mind’s eye of the reader by using words like “imagine,” “picture this,” “do you remember when,” etc. Producing a mental image in a reader’s mind is one of the most powerful things you can ever do as a writer, so don’t forget about it when blogging.Įxpressly engaging the imagination is a powerful opening technique. Invoke the mind’s eye to write a blog post introduction Give us 30 minutes and we’ll transform how you sell online. The more you know who you’re writing for, the better this tip will work. If your blog post introduction references someone or something your reader already likes, they’ll feel more confident that they’ll like your content as well. This appeals to our attraction to what’s familiar or related to our interests. Share an anecdote or a quoteĪnecdotes are quick stories that can make people laugh, and as you learn to write better content, they can immediately establish the main point of your post.Ī relevant quote from a recognizable authority can also work wonders when holding attention in those crucial opening seconds. If your reader needs to ponder a piece of information you’ve presented, they’ll likely want to keep reading to see if their ideas match the rest of your content. Thinking equals active engagement with your writing, and that’s a very good thing.
Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking. They’ll help you capture your reader’s interest and pull them deeper into your content. So, here are five ways to open your blog post that you can incorporate into your writing habits today. 5 easy ways to open your blog post with a bang You want to create a welcoming environment that shows readers they’re in the right place (which is why it’s also smart to review a blog post checklist before you publish). Of course that’s not the impression you want to give with your blog posts. Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum.Ī great headline mixed with a weak opening is like inviting someone into your house, only to slam the door in their face as they approach. Why you need to write a blog post introduction that works It’s how you practice writing copy and content that gets results. Sound excessive? Only if you’re new to business blogging. Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece - the headline and the opening paragraph. Your blog post introduction is the second most important part of your content.
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Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction.
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